New Scandinavian-facing digital casino launched by Kindred Group
Some good news for online casino aficionados looking for a new, classier and higher-end online casino experience, at least for Scandinavian players at any rate. Kindred Group, which most will know as the Unibet Group before they changed their branding, have launched a brand new, exclusive online casino.
The new online casino is intended to be something completely new and different in an already oversaturated web market. As more and more online casino brands begin to specialize in newer niche markets, Kindred Group are setting tier sites on the top shelf.
The new casino is aimed at high rollers looking for an online casino that offers higher table limits, bigger bonuses and, an altogether more exclusive service. Unlike other online casinos that are in the business of trying to be as big and bold as possible, the new Kindred Group casino deliberately follows a smaller footprint and is currently only available to the Swedish and Norwegian markets. The brand are hoping to attract players who regularly spend more than 200EUR on casino 
games every month.
According to Peter Alling, Kindred Group’s head of Nordic Public Affairs, the aim is to offer a safer gambling environment for high rollers where there needs are taken seriously. As opposed to standard online casinos where high rollers are not treated any differently to regular online casino players. Moreover, Kindred Group will be focusing on the needs of each individual player within their exclusive high roller casino concept. The gambling habits of each individual player will in turn create the service that is most needed in the casino.
The new high roller casino, branded as “Storspiller Casino” or just Storspiller.com, is also introducing a number of innovations within their exclusive platform. One of the most innovative of these, is the introduction of third party affordability assessments. These will be conducted for all new players who want to sign up with the brand.
As more online casinos move towards a more responsible attitude towards their players gambling habits, Kindred are leading the way through their Storspiller high roller platform. Aside from a mandatory affordability assessment for all new players, the brand will also institute a number of other measures, all aimed at enhancing their responsible gambling mandate.
New players will also have to undergo Bank and personal identity checks while Swedish player will only be able to register through BankID. The setting personal deposit and loss limits at the point of registration will also be required from each player. Players will also be able to benefit from a range of responsible gambling tools including self-exclusion tools and early warning tools designed to curb potentially destructive gambling habits.
Kindred Group also announced that they have launched their new exclusive and innovative Storpiller Casino on the heels of their recent successful official review. The review concluded that Kindred Group, along with their high roller casino product met the requirements which the EU have set in their Recommendation on Consumer Protection.
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